Average… what is it to be ‘average’, and how is this different from ‘normal’? And how do we become ‘other’ from ourselves and learn from ‘average’?

We created Susan Smith to interrogate a scenario in which ‘the Susans’ were in a position to run society; they made the decisions and maximised efficiency of their ideals. The best part? They supported eachother and those around them in order to do so.

Susan is low-fuss and low maintenance; but don’t take this the wrong way. She’s particular, and established – an asset to society.

Susan isn’t afraid to step in and say something when things get tough.

She’s also not afraid to tell you if you step over the line.

But, she’s caring in all the right ways.

And she meditates on the small things, ensuring it’s all to her liking.

Susan Smith is more than just an identity, it’s a collective for the members of society who single handedly make a difference, act together, in the interests of others.